Business Marketing

Associate of Applied Science Degree

Program Overview

The Business Marketing Option will help students attain the skills and knowledge required to be successful in supervisory and management positions in the marketing field or to enhance the skills of individuals already working in the marketing field.  The curriculum includes courses in retail management and merchandising, advertising, personal selling, supervision, and human resources

Job Opportunities

Entry-level positions available to graduates from this degree include:

  • Retail Manager
  • Assistance Managers
  • Sales Positions

Career Outlook and Earnings

Entry-level positions for graduates include:  retail management, sales, and wholesale management positions.

Employment Mean hourly wage Mean annual wage
184,490 $28.34 $58,947

Program Outcomes

    Students should expect to learn the following by completing the degree:

  • Build customer relationships through effective marketing
  • Develop advertising and promotional material to increase customer awareness
  • Gain knowledge of advertising, marketing and retail management
  • Develop important computer application skills and concepts
  • Understand the accounting process and how to evaluate the financial health of a business
  • Understand basic business principles and concepts
  • Develop the skills and concepts required to start, manage, and operate a small business
  • Development of an effective Business Plan

Spotlighted Courses

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It is a great time to be a student at Kaskaskia College! Click on the button to the right to find out how you can learn more about a career in business!

Tim March

Photo of Tim March

Phone: (618)545-3328



Kaskaskia College

27210 College Road

Centralia, Illinois 62801



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